While much of the focus of yesterday’s dueling announcements from Google and Microsoft that each search engine would be including real-time Twitter feeds in its search results dealt with the potential benefits to users, I think that’s just a side-effect of the deal. It would seem to me that the bigger benefit here is that the data from Twitter’s so-called “firehose” of all current Tweets would be a boon to each search engine’s organic search efforts, allowing them to create new algorithms

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Real-Time Search Results vs. Real-Time Data Collection?